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Tales from an Outlier: John Logic on Taking Chances

John Logic built a life and lifestyle our 14-year-old selves could have only dreamt of. From a career as a radio disc jockey and opening Seattle’s first snowboard shop, Snowboard Connection, to uniting a community, John helped pioneer an industry that many thought and hoped was just a phase. For those of you who were… Read more »

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Blue Montgomery – Founder of Capita Snowboards & Defender of Awesome

Quitting your job at 26, buying a house, and starting a snowboard company all within a couple months might be a recipe for disaster for most people, but Blue Montgomery has managed to make it work. As the founder and owner of Capita Snowboards, Blue has grown the company from a garage in West Seattle… Read more »

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KC Deane: Staying “Social” in a Media World

*Photo by Ben Lindbloom  In a world full of professional athletes in all sports, it can be hard to stand out from the rest. Athletes have been constantly moving towards self-promotion on social media as a way to update their fans on their lives, interact with them on a more personal level, as well as… Read more »

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Skate for the Cure is Hosting the NW’s First Super Ramp Contest

Skate for the Cure is hosting an amateur street competition and the first-ever Super Ramp contest in Bellevue, WA. Skate for the Cure is a fundraiser to help save the lives of young boys with A.L.D. and a celebration of the city of Bellevue Skate Park’s 20-year anniversary. With a massive roster of pros going out of their way to come, a grip of cash and prizes, and the… Read more »

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Shaney Jo Darden – The face behind the “i heart boobies” bracelets

As much as controversy can kill a company, it can also shine a positive spotlight on it. That’s what happened to Shaney Jo Darden’s Keep A Breast Foundation™, thanks to their “I Heart Boobies” bracelets. Since 2000, Keep A Breast has worked raise breast cancer awareness for a group who stereotypically tends to not think… Read more »

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Rory Rogan from BePacks // Philanthropy & Sport

It’s a model we are all familiar with by now thanks to Tom Shoes and we continue to see more and more companies that are about MORE than just sales. Rory Rogan started Be Packs as a senior at the U.S. Merchant Marine Academy. Behind the closed door of his dorm room, Rory designed, sewed,… Read more »

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Jackie Montgomery on Sports Broadcasting

Jackie Montgomery is living out her hopes and dreams as a professional mic holder for Sounders FC, the Seattle Seahawks and so many freelance and contract gigs like um, no big deal, she reported on the halfpipe at the Vancouver Winter Olympics! If you already know Jackie or of Jackie, it has probably crossed your mind… Read more »

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Electric Coffin & Art in Action Sports

These “makers” of fine art objects and conceptual innovations have pioneered a genre of art and fabrication that was in my mind, no doubt inspired and influenced by action sports. From retail decor to branding and identity it doesn’t stop there. Known for their work with Seattle based clients Jewel, Westward, evo, Via6, Horses Cut… Read more »

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Nasa Koski & The Adventure Film School

When Nasa left her job at Microsoft of fifteen years, she was giving up a life of security and certainty in search of something else. That something else was one of those careers that typically parents cringe at the thought of and will respond in a “thats neat dear, when are you going to get… Read more »